Lusion Technologies is set to launch a new marketing campaign for 2010. With a cheeky look at the funny side of web hosting, the ‘Nobody beats our prices’ campaign aims to illustrate how far Lusion Technologies is willing to go to bring consumers the lowest web hosting prices around.
The Campaigns motto is simple – ‘Nobody beats our price…and gets away with it.’ This means that the Lusion team had to come up with some innovative ideas to ensure their prices cannot be beaten. They had to reduce unnecessary costs incurred by usual marketing campaigns and pricey graphic designers and translate those savings in real savings for Lusion Technologies’ clients. Even though the savings are obvious the campaign still reinforces Lusion’s dedication to efficient customer service, innovative ideas and reliable web hosting services.
The campaign will feature Elton ‘Elty’ Tyranson, Lusion Technologies’ chameleon mascot, in several layouts illustrating the campaigns motto. The style of the advertisements can be described as naive or childlike with the usually polished, uber sleek Lusion Technologies look giving way to a more playful hand drawn interpretation.
About the campaign
Inspiration for the campaigns theme has been taken from Lusion Technologies’ dedication to providing an affordable web hosting service of superior quality. The concept first suggested made reference to the fact that we had done away with expensive, unnecessary marketing campaigns to allow us to offer the lowest possible prices for our web hosting services. And with unnecessary costs being cut Lusion is able bring real savings to its clients while still offering the same reliable, superior quality, customer based services its known for.
The effects of this concept can be seen in Lusion Technologies’ insane summer special. For a limited time Lusion will be offering an insane 40% off your fist order. Yes, that’s right! Just visit the Lusion Technologies homepage or check out Techsmart magazine and quote the coupon code provided when placing your order – it’s that simple. This promotion is valid to any order placed between 1 January 2010 and 31 March 2010.
The campaign also aims to focus attention on Lusion Technologies medium sized business web hosting package – the Shift package. This web hosting package is the perfect solution for medium sized business hosting. Featuring real benefits at an affordable price. Clients are able to host 25 separate websites, get 2 500MB disk space, 60 000MB bandwidth and 250 email addresses. All this for only R 120 per month or R 1 200 per year. Clients registering for this service between 1 January 2010 and 31 March 2010 can redeem their 40% off insane summer special coupons against this purchase – that means you save R 480 when signing up for a 12 month contact!
The campaign aims to focus attention on Lusion’s Reseller Hosting System. The Reseller Hosting System launched in July 2008 is one of the most powerful automated reseller systems in the industry. The campaign hopes to attract new web designers and developers to the system and with its impressive list of benefits it’s hard to imagine who wouldn’t be intrigued by its power and versatility.
Lusion’s Reseller hosting system offers the promise of no monthly fees, yes, it’s 100% free to join! Users are able to brand every aspect of the system to customize it to their business. The interface is clean and user-friendly allowing even those with minimal knowledge of the system to immediately utilize it effectively.
The system allows you to host unlimited clients, create your own hosting accounts and even comes with free email support. Perfect for small business owners who want to increase income with minimal investment of capital.
Campaign Reach
The campaign will appear on the Lusion Technologies homepage, social networking sites and in print media. The social network campaign was launched on the 18th of January with the advertisements on the Lusion Technologies homepage coming online on the 19th of January. The print campaign will be kicked off on the 1st of February in Techsmart magazine.
The campaign is initially set to run for 3 months across the above mentioned media.
To see the campaign in action visit the links below:
Nobody beats our prices…on Facebook:
Elton ‘Elty’ Tyranson – The Lusion Technologies Mascot’s profile: http://www.facebook.com/home.php?#/profile.php?ref=profile&id=100000529749083
The Lusion Business Fan Page: http://www.facebook.com/home.php?#/pages/Pretoria-South-Africa/Lusion-Technologies/5779900339?ref=ts
The Friends of Elty support group: http://www.facebook.com/home.php?#/group.php?gid=194869319547&ref=ts
Nobody beats our prices…on Twitter:
Nobody beats our prices…online:
Tags: 40% off, Elty, Marketing, reseller hosting, web hosting
